With 10+ years of experience in software development and hundreds of apps submitted to the stores, Ekreative professionals know the do’s and don’ts of app reviews. In general, the average review time is a couple of hours. After that, an internal team of reviewers examine the software. The review algorithms scan the app to check if it violates any Google policies. The Android approval process is less strict and time-consuming as it involves a team of experts as well as automated tools. After that, the development team needs to resolve the issue before re-submitting the app. If the Review team finds any issue violating Apple’s rules or guidelines, they provide the developers with feedback indicating the guidelines they consider to have been broken. That is why the approval takes longer than for Android. The app approval process engages a review team of developers who look through every aspect of an app manually to check if there are any errors. The App Review department for the iOS platform deals with over 100,000 submissions every week and rejects about 40% of them. Even a small thing can lead to an app rejection.

Be ready for the approval and publishing process to take time and be tricky. To get your app live and running in both, you’ll need a deep understanding of the specific guidelines and submission requirements for each of the Stores. Let us share some of the rejection reasons you might encounter and ways to avoid them.įirst things first, App Store and Google Play platforms – the two giants in the area of apps distribution – each have their own submission process. But no matter how awesome your software might seem, submitting it to the Store can turn out to be quite complicated. Ok, you’ve spent months developing, testing and “polishing” your app and there is one final step left to introduce it to potential users.

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